Is New Balance Made in USA?
Last checked Oct 20, 2026 · 1 verified product · see the evidence
Partially — Some Products Made in USA
New Balance's core product lines are made in the USA in New England, USA, but the brand has known exceptions where some products are manufactured overseas. Look for explicit "Made in USA" labeling on individual items.
Where is New Balance made?
Some of it: New Balance makes a limited share of its shoes in five New England factories, in Lawrence and Methuen, Massachusetts; Norway and Skowhegan, Maine; and Londonderry, New Hampshire. Shoes sold as "Made in USA", such as the 990, 992, 993 and 1300, contain a domestic value of 70% or more. Some components can therefore come from abroad.
Most New Balance footwear is not US-made. The company says Made in USA is "a limited portion" of its US sales. The rest comes from outside suppliers, and its 2025 report names supplier facilities in China, Vietnam and Indonesia. The Made in UK line, including the 991, is built in Flimby, England. To buy American, choose a model labeled "Made in USA" in its name; the 990v6 and 992 we list both come from that line.
| Product line | Where it's made | Status |
|---|---|---|
| 990 series (990v4, 990v6) | New England factories: Lawrence and Methuen, MA; Norway and Skowhegan, ME; Londonderry, NH (factory per model not stated) | Made in USA |
| 992, 993 and 1300 lifestyle models | New England factories (MA, ME, NH; factory per model not stated) | Made in USA |
| Made in USA running shoes (1540v4, 1240) | New England factories (MA, ME, NH; factory per model not stated) | Made in USA |
| Made in USA apparel | USA (factory not stated) | Made in USA |
| Made in UK line (991, 1500) | Imported (Flimby, England) | Imported |
| Most other New Balance footwear | Imported (outside suppliers; the 2025 report names supplier facilities in China, Vietnam and Indonesia) | Imported |
How we checked: On 2026-10-07 we read New Balance's Made in USA collection pages, its New Balance Made and Our Purpose pages, and its 2025 Sustainability and Impact Report. We checked the live listings for the two shoes we carry on 2026-10-04; both support US origin.
Sources: New Balance Made in USA collection · New Balance Made (owned factories) · New Balance 2025 Sustainability and Impact Report (factory list) · Updated 2026-10-07
American Score
Average American Score across 1 verified product — scores ≥70% are shown on this site.
Manufacturing Details
- Made in
- New England, USA
- Headquarters
- Boston, MA
- Location detail
- USA manufacturing confirmed
- History
- Long-established (50+ years)
- Founded
- 1906
- Note
- Some product lines manufactured overseas
How we verified New Balance
Most recent check: Oct 20, 2026
From the brand's website
US-manufacturing statement found on newbalance.com · checked Oct 12, 2026
Independent source
“A fifth factory in Londonderry, N.H., is slated to open in early 2026”
wwd.com · checked Sep 28, 2026
Amazon listings
We read the live Amazon listing for 1 of the 1 New Balance product on this page (most recently Oct 20, 2026). It states US origin on the listing itself:
- “Made in USA” on New Balance Men's Made in USA 990v6 Running Shoe
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Sep 28, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, Amazon listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
About New Balance
New Balance was founded in 1906 in Boston, Massachusetts by William J. Riley, and remains one of the only major athletic footwear companies to manufacture shoes in the United States. Its domestic factories in Massachusetts and Maine produce the Made in USA line, with 70% or more of the content by value sourced from within the country.
Heritage & History
William J. Riley founded the New Balance Arch Support Company in Boston in 1906, initially producing arch supports and orthopedic shoes for workers who spent long hours on their feet. The company evolved slowly through the first half of the 20th century before pivoting toward athletic footwear in the 1960s, when running as a recreational sport began its American ascent. New Balance released its first running shoe in 1961 and established a reputation for wide-width options and orthopedic comfort that distinguished it from fashion-driven competitors.
Through the running boom of the 1970s and 1980s, New Balance grew steadily while competitors increasingly moved manufacturing to Asia to reduce costs. New Balance made the deliberate decision to retain American manufacturing, a choice that became central to the brand's identity and marketing. The company built domestic factories and maintained them through decades of pressure from low-cost offshore competition, positioning the Made in USA line as a premium product for buyers who valued both quality and domestic sourcing.
Made in Massachusetts and Maine
New Balance operates domestic manufacturing facilities in Lawrence, Massachusetts and in Norridgewock and Skowhegan, Maine — factories that produce the company's Made in USA shoe line using American-sourced components wherever possible. The Made in USA designation requires that at least 70% of the shoe's value come from domestic materials and labor, a standard New Balance consistently meets and in many cases exceeds. The factories employ hundreds of American workers and represent a genuine commitment to domestic production that few competitors in the athletic footwear category can match.
The New England manufacturing facilities give New Balance a direct connection to the region where American shoe manufacturing was once a dominant industry, before mass offshoring in the latter half of the 20th century reduced it to a fraction of its former scale. By maintaining factories in Massachusetts and Maine, New Balance preserves both the workforce skills and the institutional knowledge needed to produce quality athletic footwear domestically. For buyers who want athletic shoes made in America, New Balance's New England factories represent one of the last viable options from a major global brand.
American-Made New Balance Products
Frequently Asked Questions
Is New Balance made in the USA?
New Balance is partially made in the United States. Core product lines are American-made in New England, USA, but some products have known exceptions. Running shoes with USA manufacturing in New England since 1906. Only specific models (990, 993, etc.) are Made in USA; the majority of New Balance footwear is imported.
Where is New Balance made?
New Balance is made in New England, USA. The company is headquartered in Boston, MA.
Which New Balance products are made in the USA?
We carry 1 verified American-made New Balance product across Clothing & Apparel. Every listing links directly to a trusted online store with verified manufacturing evidence.
Are all New Balance products made in the USA?
Not all New Balance products are made in the USA. The brand has known product lines or SKUs manufactured outside the United States. Look for explicit "Made in USA" labeling on individual products, or browse our verified New Balance products which have all passed our verification threshold.
Is New Balance made in the USA or China?
Both. A limited share is made in New Balance's five New England factories under its 70% domestic-value standard. Most of its footwear comes from overseas suppliers, and its 2025 report names supplier facilities in China, Vietnam and Indonesia.
What does "Made in USA" mean on New Balance shoes?
New Balance says its Made in USA footwear contains a domestic value of 70% or more. Up to 30% of the value can therefore come from imported materials or components.
Where are the New Balance factories in Maine?
New Balance has two Maine factories, one in Norway and one in Skowhegan. The Skowhegan site is its Central Maine facility, which the company says it expanded in 2025.
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