Is SmartyPants Made in USA?
Last checked Oct 20, 2026 · 4 verified products · see the evidence
Partially — Some Products Made in USA
SmartyPants's core product lines are made in the USA in Los Angeles, CA, but the brand has known exceptions where some products are manufactured overseas. Look for explicit "Made in USA" labeling on individual items.
American Score
Average American Score across 4 verified products — scores ≥70% are shown on this site.
Manufacturing Details
- Made in
- Los Angeles, CA
- Headquarters
- Marina del Rey, CA
- Location detail
- Regional USA confirmed
- History
- Recent domestic production
- Founded
- 2011
- Note
- Some product lines manufactured overseas
How we verified SmartyPants
Most recent check: Oct 20, 2026
From the brand's website
We re-read smartypantsvitamins.com on Sep 26, 2026 and did not find an explicit statement about where its products are made. This page relies on the other evidence below.Independent source
“All SmartyPants gummy multivitamins are manufactured in the USA ... Our Probiotic formulas are manufactured in Canada”
spvsupport.zendesk.com · checked Oct 20, 2026
Amazon listings
We read the live Amazon listing for 4 of the 4 SmartyPants products on this page (most recently Oct 17, 2026). None of them states where the product is made, so these products rely on the brand-level evidence above.
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Oct 20, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, Amazon listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
About SmartyPants
SmartyPants Vitamins manufactures its gummy multivitamins in California, combining premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate into a format that has made it one of the best-selling supplement brands for children and adults online.
Heritage & History
SmartyPants Vitamins was founded in 2011 in Los Angeles, California by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a gummy vitamin that actually used high-quality, bioavailable nutrients rather than the cheapest available forms. The founders had experienced firsthand how difficult it was to get children to take vitamins consistently, and they identified the opportunity to make a gummy that both tasted good and delivered genuine nutritional value.
The company grew rapidly on the strength of premium ingredients — fish-oil-derived omega-3s, D3 cholecalciferol, and methylated B vitamins — at a time when most gummy vitamins used inferior forms of each. SmartyPants became a consistent top seller in the online vitamin category and was acquired by Unilever in 2020. Under Unilever, the brand has maintained its California manufacturing and premium ingredient commitments.
Made in California
SmartyPants gummy multivitamins are manufactured in a GMP-compliant facility in California. Products are labeled 'Manufactured in California, USA' and the company oversees production, testing, and packaging to maintain the quality standards the brand was built on. The Kids Complete Daily Gummy, the Adult Complete Daily Gummy, and the Organic lines all share the California manufacturing commitment.
The Kids Complete formula delivers omega-3 EPA/DHA from fish oil, vitamin D3, vitamin B12 as methylcobalamin, zinc, iodine, and vitamin K — a more comprehensive nutritional profile than most children's gummy vitamins. The adult line adds folate as methylfolate, the bioactive form recommended for people with MTHFR genetic variants. SmartyPants products are free of synthetic colors, artificial flavors, and artificial sweeteners, and are third-party lab tested for purity and potency.
American-Made SmartyPants Products
Frequently Asked Questions
Is SmartyPants made in the USA?
SmartyPants is partially made in the United States. Core product lines are American-made in Los Angeles, CA, but some products have known exceptions. SmartyPants Vitamins founded 2011 in Los Angeles, CA, acquired by Unilever 2020. All gummy multivitamins manufactured in the USA in a GMP-compliant facility in California. Products labeled 'Manufactured in California, USA.' Uses premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate. Probiotic formulas manufactured in Canada and packaged in USA. Available on Amazon.
Where is SmartyPants made?
SmartyPants is made in Los Angeles, CA. The company is headquartered in Marina del Rey, CA.
Which SmartyPants products are made in the USA?
We carry 4 verified American-made SmartyPants products across Health & Personal Care. Every listing links directly to a trusted online store with verified manufacturing evidence.
Are all SmartyPants products made in the USA?
Not all SmartyPants products are made in the USA. The brand has known product lines or SKUs manufactured outside the United States. Look for explicit "Made in USA" labeling on individual products, or browse our verified SmartyPants products which have all passed our verification threshold.