Uncle Goose
Last verified: April 2026
Read our full verification: Is Uncle Goose Made in USA?Verification Summary
American Score
Manufacturing Location
Grand Rapids, MI
Headquarters
Grand Rapids, MI
Founded
1983
Products Verified
12 products
Evidence Breakdown
Factory Location Specificity
Specific factory city identified
Website Claim
Brand website explicitly claims Made in USA
Manufacturing History
20+ years of USA manufacturing
Known Overseas Production
No known overseas production
Verification Notes
All products handcrafted at Grand Rapids, Michigan factory since 1983. Only remaining American maker of Classic ABC wooden blocks. Sources Great Lakes basswood, uses non-toxic vegetable/soy inks. Founded by William Bultman, now run by son Pete Bultman. No overseas manufacturing.
Last verified: April 2026
Uncle Goose has been manufacturing products in Grand Rapids, MI since 1983. We carry 12 verified American-made Uncle Goose products.
Heritage & History
William Bultman founded Uncle Goose in 1983 after discovering that no American company was still making wooden alphabet blocks for children. Working out of his home workshop in Grand Rapids, Michigan, Bultman began hand-producing classic wood blocks using locally sourced Great Lakes basswood — a soft, light-colored wood ideal for embossed lettering. His sons Scott and Pete joined the business in its early years, turning a one-man operation into a family enterprise. William passed away in 1992, and Scott and Pete carried the company forward.
Pete Bultman eventually became sole owner and president, guiding Uncle Goose through financial pressures in the mid-2000s and steering the brand toward a broader mission. What began as a single set of 28 ABC blocks expanded into language sets in Arabic, Braille, Chinese, Spanish, and more than a dozen other languages, as well as specialty collections covering the periodic table, planets, constellations, and mythology. The company celebrated its 40th anniversary in 2023 as an independent, family-rooted business still operating from its original city.
Made in Grand Rapids, Michigan
Every Uncle Goose product is made at the company's factory in Grand Rapids. The manufacturing process is hands-on: basswood sourced from the Great Lakes region is cut, embossed, silk-screened with non-toxic vegetable-based and soy inks, and assembled by skilled workers on the shop floor. Scrap wood from production runs is repurposed into secondary product lines so virtually nothing goes to waste.
Grand Rapids has a deep manufacturing heritage rooted in furniture and woodworking, which gives Uncle Goose access to a skilled local labor pool and the infrastructure to sustain small-batch domestic production. The company is one of the few toy makers anywhere in the country to have held firm on American manufacturing for more than four decades, at a time when virtually every competitor shifted production overseas.
Quick Picks
Frequently Asked Questions
Is Uncle Goose made in the USA?
Yes. Uncle Goose manufactures 12 verified products in Grand Rapids, MI. Uncle Goose has been handcrafting wooden educational blocks in Grand Rapids, Michigan since 1983, making it the only producer of Classic ABC blocks that are 100% made in the USA.
Where is Uncle Goose manufactured?
Uncle Goose is headquartered in Grand Rapids, MI. Manufacturing takes place in Grand Rapids, MI.
What Uncle Goose products can I buy?
We carry 12 verified Uncle Goose products across Baby & Kids and Toys & Games. Every listing links directly to Amazon with verified American manufacturing.
When was Uncle Goose founded?
Uncle Goose was founded in 1983. Uncle Goose has been handcrafting wooden educational blocks in Grand Rapids, Michigan since 1983, making it the only producer of Classic ABC blocks that are 100% made in the USA.
Does Uncle Goose ship from Amazon?
Yes, all Uncle Goose products listed here are available on Amazon with free shipping for Prime members.