OXO
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Our Research Notes
OXO is headquartered and designed in New York, NY. Many kitchen tools are designed and specified in New York. Some products are manufactured domestically; many are manufactured overseas. The brand pioneered universal design principles for kitchen tools. Included for its New York design heritage and American brand identity.
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OXO has designed kitchen tools in New York City since 1990, pioneering universal design principles that make kitchen tools comfortable and effective for people with arthritis, limited grip strength, and other physical limitations alongside everyday users.
Heritage & History
Sam Farber founded OXO in New York City in 1990, motivated by watching his wife struggle to use conventional kitchen peelers due to arthritis in her hands. Farber commissioned industrial designer Davin Stowell to design a vegetable peeler with a comfortable, non-slip grip that would work for people with reduced grip strength — the result was the first OXO Good Grips peeler, which became the template for every subsequent OXO product.
The Good Grips philosophy — that tools designed to work for people with physical limitations are actually better tools for everyone — was validated commercially almost immediately. The peeler became a bestseller in mainstream housewares, demonstrating that universal design and market success were compatible. OXO has been based in New York City since founding, with its design team developing the ergonomic principles that define the product line.
Designed in New York, New York
OXO's design work is conducted at the New York City headquarters, where the team develops the ergonomic and functional specifications that define each tool. The design process involves human factors research — testing with older adults, people with arthritis and limited mobility, left-handed and right-handed users — to verify that design solutions work for the full range of intended users before products reach production.
New York's design culture, with its concentration of industrial design firms and consumer products expertise, has supported OXO's development of the 1,000+ product catalog that covers virtually every kitchen tool category. The design-led approach from New York has produced products like the angled measuring cup — a solution so obvious in retrospect that it's remarkable nobody had done it before — that address real friction points in kitchen use.
What Sets Them Apart
OXO's competitive advantage is the combination of design quality and ergonomic integrity that makes each product better to use than the conventional alternative it replaces. The non-slip grip on a box grater, the angled reading surface of a measuring cup, the soft-jaw construction of a can opener — each design detail has a functional rationale derived from user research rather than aesthetic preference.
For buyers who spend significant time cooking, investing in OXO tools reduces the physical fatigue and awkward grip positions that conventional tools impose. The New York design heritage and the 30-year track record of ergonomic innovation make OXO the American design standard in a category where most products are designed to a price rather than to a use.
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