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Nature's Way

HQ: Green Bay, WIMade in: Green Bay, WI

Last verified: April 2026

Read our full verification: Is Nature's Way Made in USA?

Verification Summary

American Score

87%

Manufacturing Location

Green Bay, WI

Headquarters

Green Bay, WI

Founded

1969

Products Verified

5 products

Evidence Breakdown

Factory Location Specificity

CITY

Specific factory city identified

Website Claim

Yes

Brand website explicitly claims Made in USA

Manufacturing History

LONG

20+ years of USA manufacturing

Known Overseas Production

No

No known overseas production

Verification Notes

Nature's Way has manufactured herbal supplements in Green Bay, Wisconsin since 1969. All capsule and herbal supplement manufacturing conducted in Green Bay. One of the first companies to receive TRU-ID certification for herbal ingredient authenticity. One of America's largest herbal supplement manufacturers.

Est. 1969Verified April 2026

Nature's Way has been manufacturing products in Green Bay, WI since 1969. We carry 5 verified American-made Nature's Way products.

Heritage and History

Nature's Way was founded in 1969 in Green Bay, Wisconsin, when Tom Murdock began importing and selling European herbal remedies that were not yet available in the American market. The company grew as American consumers discovered the herbal supplement tradition that had been mainstream in Europe for centuries.

The company became the first herbal supplement manufacturer to receive TRU-ID certification, which uses DNA barcoding to verify that the herbal ingredients in the bottle are actually the plants specified on the label. This was a significant quality commitment at a time when adulteration of herbal supplements was a documented industry problem.

Made in Green Bay, Wisconsin

Nature's Way manufactures all capsule and liquid supplement products in Green Bay, Wisconsin, where the company has operated since its founding. The manufacturing process for herbal supplements involves sourcing verified ingredients, controlling the concentration and standardization of active compounds, and encapsulating or formulating products with precise dosing.

For consumers who rely on herbal supplements as part of their wellness routine, Nature's Way provides the Wisconsin-manufactured quality and TRU-ID verification that confirms the product contains what the label says. Green Bay's manufacturing heritage in both food and industrial products provides the skilled labor and quality culture that supplement manufacturing requires.

Quick Picks

ProductAmerican Score
Nature's Way Alive Whole Food Energizer Multi-Vitamin 90 Veggie Capsules100%Shop Now
Nature's Way Primrose Oil 1300mg 120 Softgels92%Shop Now
Nature's Way Echinacea Herb 400mg 180 Veggie Capsules82%Shop Now

Frequently Asked Questions

Is Nature's Way made in the USA?

Yes. Nature's Way manufactures 5 verified products in Green Bay, WI. Nature's Way has manufactured herbal supplements in Green Bay, Wisconsin since 1969, making it one of America's oldest and largest herbal supplement companies with TRU-ID certification for ingredient authenticity.

Where is Nature's Way manufactured?

Nature's Way is headquartered in Green Bay, WI. Manufacturing takes place in Green Bay, WI.

What Nature's Way products can I buy?

We carry 5 verified Nature's Way products across Health & Personal Care. Every listing links directly to Amazon with verified American manufacturing.

When was Nature's Way founded?

Nature's Way was founded in 1969. Nature's Way has manufactured herbal supplements in Green Bay, Wisconsin since 1969, making it one of America's oldest and largest herbal supplement companies with TRU-ID certification for ingredient authenticity.

Does Nature's Way ship from Amazon?

Yes, all Nature's Way products listed here are available on Amazon with free shipping for Prime members.

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