Verification in Progress
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Our Research Notes
MindWare is headquartered in Roseville, Minnesota. Educational toys and games designed in Minnesota; some manufactured domestically. Founded 1990. Focuses on brain-building, STEM, and creative play.
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MindWare designs and produces educational toys and brain-building games from Roseville, Minnesota, developing STEM kits, logic puzzles, and creative play sets that have challenged and delighted American children since 1990.
Heritage & History
MindWare was founded in 1990 in Roseville, Minnesota with the mission of bringing intellectually engaging, creativity-stimulating toys and games to American families. The founders believed children were underserved by the dominant toy market, which prioritized licensed characters and passive entertainment over toys that challenged kids to think, build, and create.
MindWare built its catalog around activities with genuine educational value: logic puzzles, STEM exploration kits, art instruction sets, brain teasers, and cooperative games designed to span the gap between school learning and home play.
Made in Roseville, Minnesota
MindWare designs and develops all products from its Roseville, Minnesota headquarters, maintaining US manufacturing for select product lines with Minnesota-based design teams ensuring educational and quality standards.
The company's signature products — Perplexus 3D maze puzzles, Qwirkle strategy games, Brain Noodles, and KEVA building planks — represent years of developmental design work by Minnesota-based educators and game designers, tested with real children in school and home settings.
For parents looking for American-designed toys that genuinely develop children's cognitive abilities, MindWare provides 35 years of Minnesota-based educational product development.
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