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Juice Beauty

HQ: Petaluma, CAMade in: Petaluma, CA

Last verified: April 2026

Read our full verification: Is Juice Beauty Made in USA?

Verification Summary

American Score

84%

Manufacturing Location

Petaluma, CA

Headquarters

Petaluma, CA

Founded

2005

Products Verified

5 products

Evidence Breakdown

Factory Location Specificity

CITY

Specific factory city identified

Website Claim

Yes

Brand website explicitly claims Made in USA

Manufacturing History

ESTABLISHED

Established USA manufacturer

Known Overseas Production

No

No known overseas production

Verification Notes

Founded 2005 in Marin County (now Petaluma), California. Certified organic skincare and makeup made in the USA in a solar-powered manufacturing facility. California-based team, USDA-certified organic ingredients, cruelty-free and vegan. Explicit Made in USA claim. Products available on Amazon. Award-winning clean beauty brand.

Manufacturing Profile

Juice Beauty manufactures at a specific factory location in Petaluma, CA. Founded in 2005 (21 years of documented domestic manufacturing). Our 5 verified Juice Beauty listings sit in beauty.

Verification tier

84% average

High — strong brand-level and product-level evidence

Factory evidence

Specific city

Petaluma, CA

Catalog breadth

5 products

1 category

How we verified Juice Beauty

Most recent check: Oct 17, 2026

  1. From the brand's website

    We re-read juicebeauty.com on Sep 26, 2026 and did not find an explicit statement about where its products are made. This page relies on the other evidence below.
  2. Amazon listings

    We read the live Amazon listing for 5 of the 5 Juice Beauty products on this page (most recently Oct 17, 2026). None of them states where the product is made, so these products rely on the brand-level evidence above.

  3. Ongoing monitoring

    Under review. A source reports a possible change we are still confirming:

    “Juice Beauty has entered an Assignment for the Benefit of Creditors and transferred ownership of all its rights in tangible and intangible assets to a new LLC to liquidate.”

    wwd.com · checked Sep 26, 2026

These checks are run by our software on a schedule: brand websites are re-read about every three weeks, Amazon listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.

Est. 2005Checked October 2026

Juice Beauty has been manufacturing products in Petaluma, CA since 2005. We carry 5 verified American-made Juice Beauty products.

Heritage & History

Juice Beauty was founded in 2005 by Karen Behnke, a health entrepreneur who was dealing with aging skin in her 40s and found the clean beauty market woefully inadequate. She began developing organic, plant-based formulas that used certified organic juices — grape, aloe, lemon — as the liquid base instead of the water, silicones, and petroleum derivatives common in conventional skincare.

The brand launched in Marin County and built a reputation for products that delivered measurable results while meeting the strictest standards for organic ingredients. Juice Beauty attracted celebrity attention — Gwyneth Paltrow became a partner and spokesperson — which accelerated growth without compromising the brand's organic commitment. The company operates a solar-powered manufacturing facility and maintains USDA-certified organic ingredient standards.

Made in California

Juice Beauty manufactures all of its products in California, using a solar-powered facility that reflects the brand's environmental priorities. Every formula is built on a certified organic juice base — the liquid in the bottle is organic grape juice, not water — and the ingredient lists are short, recognizable, and transparent. Products are cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances.

The product line spans skincare collections for different concerns — Stem Cellular, Green Apple, GLOW, and Blemish Clearing — alongside a makeup range that includes foundation, concealer, lip color, and mascara. All products are available online. For consumers who want genuine organic certification in their skincare rather than organic claims on conventionally made products, Juice Beauty's California-made formulas deliver.

Quick Picks

Frequently Asked Questions

Is Juice Beauty made in the USA?

Yes. Juice Beauty manufactures 5 verified products in Petaluma, CA. Juice Beauty has been crafting certified organic skincare and makeup in Petaluma, California since 2005, using organic botanical juices as the base for every formula in a solar-powered facility that is as committed to the environment as it is to skin health.

Where is Juice Beauty manufactured?

Juice Beauty is headquartered in Petaluma, CA. Manufacturing takes place in Petaluma, CA.

What Juice Beauty products can I buy?

We carry 5 verified Juice Beauty products across Beauty. Every listing links directly to a trusted online store with verified American manufacturing.

When was Juice Beauty founded?

Juice Beauty was founded in 2005. Juice Beauty has been crafting certified organic skincare and makeup in Petaluma, California since 2005, using organic botanical juices as the base for every formula in a solar-powered facility that is as committed to the environment as it is to skin health.

Where can I buy Juice Beauty products?

Every Juice Beauty product listed here links to a trusted online store — a major retailer or the brand's own shop — where you can purchase directly.

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