Ecco Bella
Last verified: April 2026
Read our full verification: Is Ecco Bella Made in USA?Verification Summary
American Score
Manufacturing Location
Clifton, New Jersey
Headquarters
Clifton, NJ
Founded
1992
Products Verified
6 products
Evidence Breakdown
Factory Location Specificity
Specific factory city identified
Website Claim
Brand website explicitly claims Made in USA
Manufacturing History
20+ years of USA manufacturing
Known Overseas Production
No known overseas production
Verification Notes
Vegan cosmetics brand founded in 1992 in Clifton, New Jersey. Amazon product listings explicitly state Made in USA for mascara and cosmetics. Woman-owned brand producing plant-based, vegan, cruelty-free makeup formulated with natural ingredients in their New Jersey facility.
Last verified: April 2026
Ecco Bella has been manufacturing products in Clifton, New Jersey since 1992. We carry 6 verified American-made Ecco Bella products.
Heritage & History
Ecco Bella was founded in 1992 in Clifton, New Jersey, at a time when natural and vegan cosmetics were a niche concern rather than a mainstream category. Founder Jordan Rubin built the brand around a conviction that beauty products should be safe for the body and gentle on the environment — no parabens, no phthalates, no animal testing, and no animal-derived ingredients. The FlowerColor line of plant-based pigments became a signature product, delivering rich color from botanical sources rather than synthetic dyes.
For over three decades, Ecco Bella has operated as a woman-owned American business, manufacturing its products in New Jersey and maintaining consistent Made in USA labeling across its catalog. The brand predates the natural beauty movement's mainstream adoption by years, giving it a heritage credibility that newer entrants lack.
Made in Clifton, New Jersey
Ecco Bella products are manufactured in Clifton, New Jersey, with Amazon listings explicitly confirming Made in USA on mascara, foundation, lipstick, and body care products. The FlowerColor mascara — available in black and brown — uses a vegan formula specifically designed for sensitive eyes, with a mascara brush calibrated for natural-looking lashes.
The foundation line offers plant-based coverage in lightweight formulas that hydrate as well as conceal. The Vanilla Body Lotion uses organic vanilla and a water-free formula that delivers intensive moisture from plant-based emollients. The lipstick range covers dozens of shades using vegan pigments with a conditioning base. For consumers who want genuinely natural, genuinely American-made cosmetics from a brand with three decades of track record, Ecco Bella represents one of the most authentic options on the market.
Quick Picks
Frequently Asked Questions
Is Ecco Bella made in the USA?
Yes. Ecco Bella manufactures 6 verified products in Clifton, New Jersey. Ecco Bella is a woman-owned vegan cosmetics brand founded in Clifton, New Jersey in 1992, producing plant-based, cruelty-free makeup and skincare made in the USA from natural and organic ingredients — one of the original natural beauty brands in America.
Where is Ecco Bella manufactured?
Ecco Bella is headquartered in Clifton, NJ. Manufacturing takes place in Clifton, New Jersey.
What Ecco Bella products can I buy?
We carry 6 verified Ecco Bella products across Beauty. Every listing links directly to Amazon with verified American manufacturing.
When was Ecco Bella founded?
Ecco Bella was founded in 1992. Ecco Bella is a woman-owned vegan cosmetics brand founded in Clifton, New Jersey in 1992, producing plant-based, cruelty-free makeup and skincare made in the USA from natural and organic ingredients — one of the original natural beauty brands in America.
Does Ecco Bella ship from Amazon?
Yes, all Ecco Bella products listed here are available on Amazon with free shipping for Prime members.