Burt's Bees Baby
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Our Research Notes
Sub-brand of Burt's Bees. Baby apparel and bedding frequently uses imported fabrics and overseas manufacturing.
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Burt's Bees Baby extends the natural heritage of the iconic Burt's Bees brand into organic baby apparel and accessories, producing GOTS-certified organic cotton clothing and blankets in the United States. Headquartered in Durham, North Carolina, the baby line reflects the parent brand's longstanding commitment to natural materials and responsible manufacturing.
Heritage & History
Burt's Bees was founded in 1984 by Burt Shavitz and Roxanne Quimby in Maine, starting as a beeswax candle company before evolving into a natural personal care brand built around beeswax-based lip balm. The company relocated to Durham, North Carolina, and grew into one of the most recognized natural personal care brands in America before being acquired by The Clorox Company in 2007. Through all of those changes, Durham remained the operational heart of the brand.
Burt's Bees Baby launched as an extension of the established brand, applying the same philosophy of natural, responsibly sourced materials to the baby apparel and bedding category. Parents who trusted the original Burt's Bees for skin care found a natural extension in organic cotton clothing for their infants — products free from synthetic pesticides, harsh dyes, and the chemical finishes that are common in conventional baby textiles.
Made in USA with Organic Cotton
Burt's Bees Baby sources GOTS-certified organic cotton — the Global Organic Textile Standard being one of the most rigorous certifications in the textile industry, covering everything from field practices to processing and dyeing. The baby apparel and blanket lines are manufactured in the United States, continuing the parent brand's tradition of domestic production and supply chain transparency.
The Durham, North Carolina headquarters oversees product development and quality standards for the baby line, ensuring that the organic materials and manufacturing practices meet the expectations set by the broader Burt's Bees brand. For American parents seeking baby clothing that is soft, chemical-free, and made domestically, Burt's Bees Baby offers a rare combination of certified organic standards and verifiable American manufacturing.
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